During The New York International Auto Show, INFINITI was set to reveal its most advanced and feature-filled SUV – the all-new INFINITI QX80. Just one problem - every auto brand was unveiling something shiny and new at this year’s show. How did we ensure the QX80 didn’t share the spotlight?

We revealed the QX80 one week ahead of the auto show where no car had ever been before - 100 stories above NYC on the observation deck of The Edge at Hudson Yards. (The highest outdoor sky deck in the Western Hemisphere) Guests got a first look at the vehicle's segment first features through three immersive installations.

FEEL highlighted QX80’s Biometric Cooling System. Thermal imaging displayed a heat map of guests on a screen, and a custom climate system automatically cooled guests based on body temperature.
HEAR captured the QX80’s innovative individual audio zone technology, where sound is isolated to the driver’s seat through Klipsch directional speakers. Guests stepped into personal sound pods, each playing a different, isolated audio track until they ultimately merged into one funky song.
SEE showcased the QX80’s stunning 64-color ambient lighting themes with kinetic mirrors that reacted to users’ preferences and movements. By revealing all-new features in an all-new way, the QX80 stole the Auto Show