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INFINITI PRIDE SHARE

INFINITI wanted to create a social campaign that showed their support for Pride in an authentic way.

We offered $25 Uber vouchers for people attending Pride parades in Nashville, San Francisco, and Chicago - in hopes to encourage feelings of safety and support while celebrating Pride. This social campaign bridges INFINITI's online and offline world to emphasize love, positivity, community and the luxury of being yourself. 

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A few days before the weekend of these 3 Pride parades, we created an initial pride post that featured quotes from fans centered around pride and their support for the brand.

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Then, at the start of the weekend, we posted across INFINITI's social channels announcing the Pride-share campaign and directions on how to redeem the voucher.

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