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INFINITI PRIDE SHARE

INFINITI wanted to create a social campaign that showed their support for Pride in a authentic way.

We offered $25 Uber vouchers for people attending Pride parades in Nashville, San Francisco, and Chicago - so everyone feels safe and supported when celebrating. This social campaign bridges INFINITI's online and offline world to emphasize love, positivity, community and the luxury of being yourself. 

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A few days before the weekend of these 3 Pride parades, we created an initial pride post that featured quotes from fans centered around pride and their support for the brand.

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Then, at the start of the weekend, we posted across INFINITI's social channels announcing the Pride-share campaign and directions on how to redeem the voucher.

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