In order to  grow excitement for the upcoming reveal of the All-New INFINITI QX80, we created CGI teaser films. Each video used extreme close ups and minimal lighting in order to show just enough of this new vehicle to get people interested. The language relates to our overarching theme of the QX80 being the Goldilocks vehicle - everything about the car feels Just Right.


Two different versions of the teaser hint at the new segment-first features of the vehicle - Individual Audio and Biometric Cooling. We used fun type animation and Goldilocks-esque language in order to touch on what each of the features are.

 

GENERAL TEASER FILM