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In addition to surprising our owners with the ornaments, we also had a photoshoot to capture the ornaments in small winter-esque settings. We then created the below social assets using the ornament photography in order to build more excitement and garner attention towards the activation.

We were tasked with creating a social activation that was holiday themed and focused on rewarding our current INFINITI owners and fans.

We decided to create mini INFINITI ornaments and surprise owners with these fun gifts at dealerships during the holiday season. We partnered with a user on social that is known for surprising car fanatics with mini versions of their cars - @busy.b. Below left is the initial "launch" video for this activation that shows busy.b at the dealership surprising these select owners with a little surprise from the brand.

Ornament Photo Shoot BTS Fun

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