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I lived and breathed social content for luxury car brand INFINITI. Each post aimed to highlight the craftsmanship, innovation, and style of the vehicles while relating to multiple audiences and staying relevant on social platforms. The variety of content speaks to the brands ability to jump on popular social trends while remaining true to the brand identity. Showcasing a variety of projects from social-first storytelling to professional productions.
INSTAGRAM CAROUSELS
Nothin' like some healthy competition to drive engagement
COMPETITIONS
HOLIDAY ACTIVATIONS
VIDEOS
I may have been called "a wizard" when I take existing footage and edit it to create something new. I've also been known to be pretty creative behind the camera as well. This collection features some of my favorite organic social content including:
- Authentic iphone content
- Polished highly produced video
- Videos created from stills
Instagram Stories
Super Bowl LVIII
During the halftime show of the game, we posted an instagram story relating our vehicles to some of Usher's most popular song titles and lyrics.
Guess The Details
A re-occurring series on Instagram stories where we asked our audience to guess which vehicle model is being shown by looking at the detail shots.
Vehicle Highlight
This story mentions the cargo space size of the INFINITI QX50 while showing the memorable family moments that could happen within the vehicle.
A connection of product feature and being human.
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