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I lived and breathed social content for luxury car brand INFINITI. Each post aimed to highlight the craftsmanship, innovation, and style of the vehicles while relating to multiple audiences and staying relevant on social platforms. The variety of content speaks to the brands ability to jump on popular social trends while remaining true to the brand identity. Showcasing a variety of projects from social-first storytelling to professional productions.

INSTAGRAM CAROUSELS

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Nothin' like some healthy competition to drive engagement

COMPETITIONS

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CULTURAL MOMENT:

MARCH MADNESS

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CULTURAL MOMENT:

EMMY AWARDS

HOLIDAY ACTIVATIONS

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HOLIDAY ACTIVATION:

ORNAMENT SURPRISE

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HOLIDAY ACTIVATION:

UBER x INFINITI

PRIDE SHARE

VIDEOS

 - Authentic iphone content
- Polished highly produced video
- Videos created from stills

Instagram Stories

Super Bowl LVIII

During the halftime show of the game, we posted an instagram story relating our vehicles to some of Usher's most popular song titles and lyrics.

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Guess The Details

A re-occurring series on Instagram stories where we asked our audience to guess which vehicle model is being shown by looking at the detail shots. 

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Vehicle Highlight

This story mentions the cargo space size of the INFINITI QX50 while showing the memorable family moments that could happen within the vehicle.
A connection of product feature and being human.

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