HOLIDAY INN EXPRESS

BRIEF:

Keep "smart travelers" brains sharp during their stay at Holiday Inn Express.

IDEA:

Develop a mobile augmented-reality experience that turns any room into an

escape room filled with clues and puzzles.

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Promotional Instagram Stories

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Instagram filters exclusively for people who have completed the game

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Art Direction: Elana Thimm, Tess Wilkinson, Kayla Bocage. // Copy: Evan Groover 
Logo Design: Tess Wilkinson // Instagram Story: Elana Thimm