METHOD CLEANERS

Method believes honesty is the best policy.

It's why they are entirely transparent about the ingredients in their cleaning products.

IDEA:

What would it look like if people on dating apps were as transparent about their

lives as Method is about their ingredients? We teamed up with the dating app,

Hinge, to show that honesty, well... really pays off.

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On the dating app Hinge, Method will place ads that show 4 honest bios without revealing their faces. User will choose which bio they like the most and it will reveal their face.

Art Direction & Copy: Elana Thimm & Sydney Knego